wireless communications
packet services
quality of end-user experience
user profiling
Praxis systems offers products and consulting services helping 3G/EDGE/GPRS mobile network operators to profile the behaviour customers and to measure the end-user experience through post-processing and advanced analysis of traces taken from the network
Competition and end-user requirements are forcing mobile network operators to deploy an ever increasing number of packet services, which are usually launched after the successful completion of a limited set of functional tests. However, practice has shown that this is not enough, and for this reason some operators perform drive tests as well.
Unfortunately, the reality is far more complicated than such testing practices because:
Of course, increasing the amount of testing and making these more complicated cannot guarantee that every aspect of the end user experience would be as captured. An alternative option is to closely monitor the end user experience and to act whenever is deemed necessary.
Praxis systems offers a cost-effective solution for continuous monitoring of the end-user experience reducing the need for time consuming and expensive field testing
Offering advanced packet services and guaranteeing the end-user experience is only the starting point for building continuous competitive advantage. The next step is to understand how all these advanced services are browsed and consumed by the customers and accordingly this profiling will feedback to the relevant marketing decisions and the subsequent design stages which will help to create improved and more profitable services.
Especially, today where mobile operators allow for free browsing inside their portal (content-based charging), it is extremely important to know how content is consumed e.g. how much time a user spends browsing? Is there a correlation between consumption of different content?
Praxis systems provides a complete solution which enables mobile operators to track closely the behaviour of their customers